stephanhorvath.com

advisor - consulting - data - digital - ideation - innovation - international - marketing - strategy - harley driver

Profile

I have over 20 years of international marketing and c-level experience in working for network agencies and consulting companies. I'm adept in combining marketing strategy and innovative technology to drive business in North America, Europe, the Middle East and Asia.

Blending customer insights with marketing technologies to bring tangible, measurable benefits to our clients’ business. My work spans the entire customer lifecycle: generating qualified leads, increasing the sales conversion rate of those leads and turning them into profitable, loyal customers. I drive lead and loyalty programs for automotive, airline, finance and retail clients in Europe, North America, the Middle East and Asia.

I understand what drives growth and expertly adapt the innovative strategic vision in actions: New business and a business development culture is not only a key commercial imperative but defines the DNA of the organisation, going far beyond just winning new clients and growth. 

I hold a Master’s degree in economics and computer science. As university student, I founded my own software company and sold to a U.S. publishing house.

International speaker and keynote presenter at marketing conferences in USA, Europe and Asia, including DMA, adtech, IECIA and ECI awards.


Specialities:

  • Digital Strategy
  • Digital Marketing
  • Digital Media
  • Integrated Marketing
  • International Marketing
  • Data-driven Marketing 
  • Customer Journey
  • Customer Engagement
  • Customer Insights / Profiling
  • CRM
  • MarTech, Marketing Technology
  • FinTech, Blockchain
  • Management Consulting
  • Business Development
  • Cross-cultural Competence


International Experience in 5 Continents:

  • Americas: USA, Canada, Mexico, Brazil
  • Europe: Germany,  Austria, Switzerland, Italy, France, Spain, Portugal, Slovenia, Serbia, Czech Republic, The Netherlands, Sweden, Russia
  • Middle East: UAE, Egypt, Saudi Arabia (KSA)
  • Asia: China, Taiwan, HongKong, Singapore, Thailand, India
  • Australia


Industry and Client Experience (sampling):

  • Airline: Air Arabia, Lufthansa, United Airlines, Kayala airline, nasair
  • Automotive: Volkswagen, Skoda, Porsche, Toyota, Lexus, Opel, Vauxhall, GM, Volvo, Peugeot
  • Banking & Finance: ABN Amro, Citi, Hypo (now: Unicredit), Legal & General, RBS; PSA Finance, Toyota Finance
  • Entertainment: Sony, Paramount
  • FMCG: Beiersdorf, Coca-Cola
  • ITC: IBM, Microsoft, T-System
  • Pharma/Heathcare: Bausch & Lomb, Eucerin, Desitin, Vertex
  • Retail/Luxury: Metro, Baywa, DESCO, Maurice Lacroix, Armani
  • Telco/Wireless: Telekom, T-Mobile, Vodafone
  • Travel / Leisure / Mobility: Hertz, Hilton, Uber
  • Misc.: Bombardier, CTL, Zeiss, CDU

 

Interests

Motorbiking is a passion of mine, as SCUBA diving and photography. But most of all I enjoy being out in nature with my family - as long as my smartphone has wireless coverage.

  • Motorbikes: (Harley Davidson) 
  • Scuba Diving: PADI Open Water, Nitrox
  • Photography: I'm a fan of DSLR / SLR cameras, current camera bodies are NIKON D810 / NIKON F6 used with a wide range of NIKON lenses.

 

Publications

Why People Actually Buy Cars Online in China, Advertising Age, Oct 2nd 2014

big data: fuel for "relevant marketing", 12ahead, Jul 26th, 2013

big data: when a buzzword becomes reality, 12ahead, May 21th, 2013

big data: risks and rewards, 12ahead, Sep 25th, 2013