We build best-of-breed strategies founded on a granular and watertight revenue and operating model. We trace similar companies’ past investments and investor patterns, analyse their results, benchmark valuations, and blend with news flow.
Over 20 years of international C-level experience in working in the consulting area. I'm adept at combining marketing strategy and innovative technology to drive international business innovation.
The recent emergence of the New Silk Road, which encompasses the growing transport, trade and cultural links across Asia, is enabling new pathways of global trade and investment.
Advisory board member of International Event companies for the following topics: Belt and Road, AI and 5G, and Future of Mobility (NEV, autonomous driving). C-Suite Events, B2B Bespoke Events, Expos, Investor Meet-ups.
We offer three types of engagement model that fits the specific needs of your project or ask, from an hourly based service model to a dedicated team integration - the choice is yours!
I have over 20 years of international C-level experience in working for network agencies and consulting companies. As Partner of Burj Financial, a Dubai-based corporate & financial advisory, and founder of Ideations, a marketing firm focusing on Investor Relations, I advise tech clients and tech funds with business and innovation strategies. Previously I worked as CEO of IPG Digital and Media Services, responsible for building business and relationships with international clients and corporations.
I understand what generates growth and expertly adapt innovative strategies into actions. My business innovation culture is a critical commercial imperative going far beyond just international growth. I hold a Master’s degree in economics and computer science from the Technical University of Stuttgart, Germany and am a frequent keynote speaker and panellist at international congresses and conferences.
Strategic leadership combining business, innovative technology, and marketing – staying ahead of the market development and drive innovation.
Accomplished significant new business wins of new global clients, and setting up of new offices in Europe, Middle East and Asia.
In-depth data and technology background to understand the relevant implications of interactive solutions.
Act as a catalyst that can lead teams in highly competitive market environments.
Cross-cultural competencies in five continents – established and led teams in USA, Europe, Middle East, and Asia.
Digital Acceleration Strategy
Enhanced digital 360°experience at all touch points: email, social, mobile.
Further improvement of brand KPIs and successful lead generation.
Applied relevant global digital strategies & tools as first mover to brand.
Enhanced other brand initiatives through digital channels.
Expanded data utilization in digital space to drive effectiveness.
Intelligent profiles are the combination of profiles and segments with predictive analytics, including its various applications, provides indispensable fuel for daily business and will increase client’s benefits. Companies will not only benefit from Intelligent Profiles and Segments by the satisfaction and loyalty of its customers and prospects, but also by having found ways to monetize the knowledge gained by analysis. They may be able to operate lucrative affiliate marketing programs, use insights for their own innovative management (e. g., data-driven products and services) or to optimize processes and minimize fraud.
International CRM assessments, customer touchmaps and roadmaps
The global CRM assessments summarised market’s CRM activities and readiness to implement global CRM programs. The assessment identified the key initiatives that are required in order for the market to develop a comprehensive CRM strategy and/or prepared for the upcoming rollout of global CRM projects. The assessments also provided the foundational layer of information that will be utilized by global teams during the roll-out of the global CRM projects.
Developing the Chinese marketing database and social single sign-on for PCP.
Planning, coordinating, reporting and optimization of e-marketing campaigns.
Supporting mobile and social campaigns in order to connect e-marketing channels.
Ongoing optimization of digital communication templates and targeted content.
Building 360° PCP user profiles and identify leads for brand and JV's.
Understand and improve interactions between customers and brands
Task: Develop a digital CRM Business Intelligence platform adaptable for multiple market without violating local data protection laws. Create customized Management Dashboards gathering data of the following areas: web, social engagement, registered owner profile, consumer lifecycle.
Result: One holistic platform that gives insights of the customer behavior, analyize success-metrics and interprets performance KPI’s.
Nestlé Dolce Gusto has its fans and customers spanning across multiple digital platforms. The brand awareness in China is high, but its customer base was not increasing.
Solution: An approach of building up a tailored social/ digital solution by integrating multiple platforms, including online store, brick/mortar store. The life-cycle campaign was designed for different consumer segments by analyzing their online, social, and purchase behavior. With the concept/strategy of mobile rewards to enhance loyalty: natively integrate mobile rewards technology into mobile or website, increase engagement , encourage actions, and influence high-value behaviors and maximize the lifetime value.
Results: The well-designed membership system not only encouraged real customers but also motivated highly social active users.
For Microsoft Bing managing the all-round customer retention and revenue growth in the EMEA and APAC region. Main objectives highly focused on building brand loyalty and enhancing the perception that Bing supports effective business growth.
Strategy and concept of various effective direct marketing campaigns for Bing. With rigorous strategic market exploration, a variety of segments were defined based on customers’ lifecycle and level of investment. Individual communication and incentive plans were designed to drive action.
No matter what #hashtag you use, it’s all about the #relationship.