* Micro-Influencers are often perceived as more authentic and trustworthy to their followers.
* Micro-Influencers exist in niches also are hard to find, segment, and commercially connect with the right brands.
* Micro-influencers have a robust social reputation, and their trust-level influencing their audience is a gold-mine for marketers and brands.
A smart move of many investors: Engaging a third party to work with the management team creates a buffer of trust, which goes a long way in building a healthy relationship between investor and the investee.
Investor targeting is a crucial step in the fundraising process.
Be strategic, individual, and relevant: matching the structure, content, and offering to the horizon of each targeted investors. Create Relevance to make the best first impression.
Write your own SYMPHONY – full score: Strategic Business Documents. A detailed and professional business requires integrated strategically sound documentation.